KIA - Day of Service Promo Thursday, September 11, 2008 |
This week it took the form of prepping a video promo to bring our announcement guy, Bill Hill to the stage. That's him... We have a great time with Bill, and he always makes our announcements more exciting than you would expect announcements to be...
So anyway, back to the video.. I needed to put something together to:
- Fill Enough time to get Bill to the stage
- Get people ready to pay attention to Bill
- Give People a taste of what the announcement is, without boring them with details
Crossroads - KIA Day of Service for the Elderly from Jon Pierce on Vimeo.
I started with the audio bed, and then that drove the rest of the piece. So, I laid my audio down and started chopping from there. I really liked the audio, and the way the titles cut in with the bass beat. I also liked the feel I got with the variable time remapping in Final Cut to emphasize some fun action, and hide some bumpy camera work. Speaking of camera work, it was all shot by a volunteer, talk about cost-effective... The one thing I didn't like is the opening video cuts... it felt too choppy/not thought out well enough. I wish I could have come up with a better concept for that audio section, but it passed the "approval process" with flying colors, and frankly, there's no shortage of work to do, so that's where it ended up. Feel free to comment on anything you liked/disliked, and if you have any suggestions for that cliche-too-fast-cuts section let me know!
UPDATE: Guess what? It's running again this weekend, so any comments in the next 24 hours may make it into the video for this weekend...